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UGC campaigns, creator rewards and short-form video for Shopify merchants

Jul 27, 2026

Paying creators in discount codes: when it works, and when it doesn't

Discount codes are the cheapest way to reward a creator and the easiest to automate on Shopify. They are also the easiest to get wrong. Here is how to structure them so they feel like a reward instead of a coupon.

Jul 20, 2026

How to run a TikTok campaign for your Shopify store, step by step

A TikTok campaign built on customer videos does not need a media budget or an agency. It needs a brief people can follow, a reward worth chasing and a way to measure what got published. Here is the full setup.

Jul 12, 2026

UGC content rewards: how to turn Shopify customers into creators

Your customers already film your products. A content reward program gives them a reason to keep doing it, and gives you a channel that only costs you something once a video performs. Here is how to design one.

Virly

Turn your customers' TikToks and Reels into a reward program. Virly tracks the views and sends the discount codes for you.

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